2020 UX/UI Case Study
My 8 Ball
A fun and engaging app that brings the classic toy into the digital age.
Introducing themed, custom and location based answers to help you make decisions.
Branding + Identity
Competitive + Behavioral Analysis
User Survey + Interviews
User Stories + Flows
Branding + Style Guide
Hi-Fi Clickable Prototype
Team of 4 UX/UI designers
The My 8 ball app was designed from research through hi-fi clickable prototype. My 8 Ball is an IOS mobile app that brings the classic toy into the digital age by introducing themed and customizable answers and the ability to connect with other existing apps such as Google Maps and Netflix to help make decisions alone or in a group. It’s nice to count on good humor and practical solutions to help us through uncertain times.
What's the problem?
People need a fun and engaging way to help them make up their mind.
My 8 Ball app seeks to bring an element of nostalgia and playfulness to help take the difficulty out of decision making.
It offers the original Magic 8 Ball experience, adds themes, the ability to customize answers, and connect to apps to choose things like where to eat or what to watch.
It can be used solo or with a group.
The initial hypothesis was that people seeked a glimpse of the future in times of stress or uncertainty, leading towards spirituality and mysticism when thinking about the app’s purpose.
However, in-depth behavioral and competitive research reoriented the creative direction to a more light-hearted playful approach. An initial user survey provided 300 responses to questions about decision making.
77% of respondents had trouble making decisions.
70% of respondents have used a Magic 8 Ball.
63% of respondents appeal to chance when making decisions.
29% of respondents have used mysticism to help make decisions.
User interviews revealed that people had mostly used an 8 ball for fun. It is used it to answer all kind of questions; from topics on love and friendship, whether to go out or stay in and even for investment advice. Interviewees revealed trouble with making decisions big and small, group consensuses and getting children to adhere to choices.
Competitive analysis revealed a weak market in terms of offerings, with users mostly abandoning similar apps because the functionality was limited or too ad saturated.
Popular features on similar products were a voice reading the answer and the ability to shake it as you would with a physical Magic 8 Ball. This information was incorporated into our app primarily for the accessibility it provided for those with disabilities.
SWOT analysis was also done on various iterations of the physical product. It’s very popular in the classroom and at home with children. It’s often given as a gift and creates a strong nostalgic response in adults.
A recently released retro design by Mattel proved favorable with customers. Users like the physicality of the object; how it feels in your hands, shaking the ball, and the excitement of waiting to learn ones future from the die “rising up from the murky depths.”
This feedback drove design decisions involving shaking the app, visual style choices and additional functions not found with competitors.
Scenario: The user is with their children but they don't have any activities planned. The children are restless or bored.
Research revealed a vast range of archetypes but the most frequently found were those who had or worked with children. Insights from interviews and behavioral research influenced the user personas and journeys.
“I want to have a fun way to help me and my family make decisions that no one can argue with.”
• 48, Project Manager
• Joel agonizes over making decisions, even small ones. Though initially enthusiastic about something, he will hesitate when it’s time to confirm.
• When making important decisions, Joel considers first how it will affect the family. Consulting with his spouse has the greatest influence in his decision making process.
• Primary relationships:
Wife and 2 Kids
“I appreciate that I’m seen as dependable but it’s exhausting to always be the one who has to make the plan.”
• Her friends see her as reliable but this has its drawbacks. Christine is always expected to make the plans, reservations and coordinate activities. She finds this tiring.
• Christine values the time she spends with her partner and friends. She likes when group decisions are uncomplicated and she appreciates when the technology required for an activity is straighforward and easy to use.
• 29, Middle School Teacher
• Primary relationships:
Engaged, no kids